Sheraton Brand Initiatives
Feel like you are at home!
The innovative Sheraton services for your well-being
We want you to feel completely comfortable and welcome at all times - no matter where in the world to visit us and whether you are traveling for business or pleasure. Therefore, we have developed a range of innovative products and services that you may always look forward to at Sheraton.
Discover the world of our Sheraton brand initiatives that include the restful sleep through relaxed working and maximum connectivity to a healthy diet and the perfect workout all areas of a balanced life on the road.
Sheraton Color your Plate®
The Color Your Plate initiative incorporates Core Performance’s “Nutrition Color Code”. Our aim is to educate our guests about the importance of maintaining a healthy lifestyle. All menu items feature colorful, key nutrients from fruits and vegetables to ensure all meals represent the perfect dietary balance. Just keep an eye for the sign at our menues.
The Sheraton Community
Some moments are simply too good to keep to yourself ! Take a snapshot and share your travel impressions with the large Sheraton Community . It's so simple : Post your photo on Instagram and equip it with the tag #betterwhenshared
Starwood preferred Guest Program
SPG gives you the richest elite benefits in the industry, including the opportunity to achieve Gold or Platinum status for life. Other brag-worthy benefits include:
- Free Night Awards: Redeem for stays without blackout dates — even during holidays — starting at just 2,000 Starpoints®. If a standard room is available, it's yours.
- SPG® Moments℠: Tee off with your favorite golf pro, head backstage with the band or walk the red carpet — your Starpoints give you VIP access like no other to sporting events, culinary experiences, concerts and more.
- Must-have Mobile Apps: Travel smarter with the SPG Apps for iPad, iPhone and Android™. Get the info you need and access to your account automatically — no matter where you are.